The Board has the authority to take action on advertisements that would cause a normally prudent person to misunderstand or to be deceived. The Board is providing the following guidelines to clarify some of the issues concerning certain advertising practices.
Two issues that often come to the Board’s attention concern Bait Advertising and Deceptive Price Advertising. These issues are addressed extensively in the enclosed FT C regulations on “Guides Against Bait Advertising” and “Guides Against Deceptive Pricing”. Please take the time to review the Federal regulations as the Board will expect that all licensees adhere to them.
201 W. Preston Street, Baltimore, MD 21201-2399
(410) 767-6500 or 1-877-463-3464