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Educating Minorities of Benefits Received After Consumer Enrollm​ent (EMBRACE)​ 

In August 2015, the Maryland Office of Minority Health and Health Disparities (MHHD) was awarded a five-year State Partnership Grant from the U.S. Department of Health and Human Services Office of Minority Health to implement the Educating Minorities of Benefits Received After Consumer Enrollment (EMBRACE) project.  

The goal of EMBRACE is to increase rates of health insurance, increase use of primary care services, and reduce rates of emergency department visits and hospital readmissions.

EMBRACE addresses the Healthy People 2020 topic area “Access to Health Service” and the objectives of 1) Increase proportion of persons with medical insurance and 2) Increase the proportion of persons with a usual primary care provider.

Activities are focused in six identified zip that lie in the western corner of Prince George’s County and the bordering region of Montgomery County: 20712, 20737, 20781, 20782, 20783, and 20903.  The targeted zip codes were chosen due to the following factors:
  • High number of residents reporting that they were uninsured prior to the enactment of the Affordable Care Act   (American Community Survey 2013 5 year average)
  • A minority population that ranges from 76-92%  (Compared to 45% for the state as a whole)
  • ​Clustering of the zip codes in one area of the state, allowing for more efficient targeting of services​

MHHD has partnered with:

​​Mary’s Center to assist in improving the health insurance literacy of newly insured individuals and direct them to appropriate primary care services.  Mary's Center will also navigate, direct, and aide with enrolling non-insured eligible individuals in an effort to decrease Emergency room and hospital visits.  

Morgan State University to conduct evaluation services for the EMBRACE project.